Jira & Confluence
Backlogs, PRDs, and delivery tracking.
Skills you'll build
Customer & user researchProblem framing & opportunity sizingProduct strategy & visionRoadmaps & prioritisation (RICE)Writing PRDs & user storiesWorking with engineering & designProduct metrics & analyticsExperimentation & A/B testsGo-to-market & launchesAI product fundamentals
Who this is for
Aspiring product managers, business analysts, project managers, designers, engineers, and founders who want to own product outcomes.
What you'll need
Everything to have in place before day one.
Prerequisites
- Basic computer literacy
- Curiosity about customers and how software is built
- No coding or prior PM experience required
Equipment & time
- A laptop (Windows, macOS, or Linux) with at least 8 GB RAM
- Stable internet for live sessions and labs
- 8–10 hours per week for classes, labs, and projects
- Free accounts we set up together in week one (no paid software needed to start)
Tools you'll use
The same tools used by teams in the industry today.
Figma
Review and prototype with designers.
Miro
Discovery workshops and opportunity trees.
Mixpanel / Amplitude
Product analytics and funnels.
Google Analytics
Acquisition and behaviour data.
Notion / Productboard
Roadmaps and customer feedback.
Course outline & syllabus
Six phases, taken in order. Each ends with a practical lab so you apply what you learn straight away.
Phase 1: Product Foundations
Beginner- What product managers do and how the role differs from project management
- The product lifecycle from idea to sunset
- Working with engineering, design, data, marketing, and sales
- Outcomes over outputs: thinking in customer and business value
- Product roles: PM, product owner, product lead
Phase 2: Discovery & User Research
Essential- Customer interviews and jobs-to-be-done
- Personas, journey maps, and opportunity solution trees
- Validating problems and testing assumptions
- Prototyping and usability testing with designers
- Market and competitor analysis
Phase 3: Strategy & Roadmaps
Core- Product vision, strategy, and OKRs
- Opportunity sizing and business cases
- Prioritisation: RICE, Kano, and value vs effort
- Outcome-based roadmaps and communicating trade-offs
- Pricing and business model basics
Phase 4: Delivery with Engineering
Delivery- Writing PRDs, user stories, and acceptance criteria
- Agile and Scrum from the product owner's seat
- Technical literacy: APIs, cloud, and releases for PMs
- Managing scope, MVPs, and iterative releases
- Quality, launch readiness, and release notes
Phase 5: Metrics, Growth & Launch
Advanced- North-star metrics, funnels, and retention
- Product analytics with Mixpanel or Amplitude
- Experimentation and A/B testing
- Go-to-market planning with marketing and sales
- Building AI-powered features responsibly
Phase 6: Capstone & Career
Career- End-to-end product case study: discovery to launch plan
- Deliverables: research summary, strategy, roadmap, PRD, metrics plan
- Present your product decisions to a mock leadership panel
- Certification paths: Scrum.org PSPO, Pragmatic Institute
- Job search: PM CV, portfolio, product sense and case interviews
Portfolio projects
Build work you can show hiring managers, not just theory.
Discovery research pack
- Interview synthesis and opportunity tree
- Validated problem statement
Product strategy & roadmap
- Vision, OKRs, and outcome roadmap
- Prioritised with RICE
PRD for a new feature
- User stories and acceptance criteria
- Success metrics and launch plan
Metrics dashboard & experiment
- Funnel and retention analysis
- A/B test design and readout
Keep learning after the course
Your ongoing syllabus: what to study next as you grow in the role.
Sharpen product sense
- Continuous discovery habits with weekly customer contact
- Product-led growth and onboarding
- Pricing and packaging experiments
Technical depth
- SQL for self-serve product analytics
- AI and LLM product design and evaluation
- Platform and API products
Leadership
- Leading without authority and stakeholder influence
- Managing a product portfolio
- PSPO II and advanced product leadership
Certifications & resources
Ready to start Product Management?
Register your interest and we'll recommend the right starting phase for your background and goals.